The animals illustrated are common in Edmonton and Alberta, specific to the location of the company. I included snow and trees, which emulates Edmonton’s own landscape, as well as a variety of leaves which grow from Edmonton trees. Using EAC’s established brand guidelines for the design, I used their colours for the leaves on the border. I made sure to use their CMYK colours for print, and RGB colours for digital media, which they outlined in their brand guidelines, aligning with their existing visual identity.